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What is Evolution of Indian Consumer Trends about?
Indians are becoming more materialistic and consumerist as their attitude shifts away from traditional spiritualism towards working hard and acquiring wealth and luxurious products. Consumerism is becoming a way of life as importance of long-term goals remains high but desires for technological products have surpassed the desire to save for education. Foreign products were once favored but Indians now have more faith in domestic companies and the "Made in India" movement. Understanding India
- Author
- Puneet Kakkar
- Language
- EN