About this document
Evaluating the Pepsi Refresh Project by Syrena is a document available to read on EtoBox.
Pepsi is considering the future of the Pepsi Refresh Project and how to leverage its success to boost Pepsi sales. The three options are: 1) Discontinue the project and return funds to advertising, 2) Continue the project as originally intended, or 3) Continue it with less commitment and a different purpose. Pepsi was founded in 1898 and is now a $14 billion brand that targets young consumers. It launched the Refresh Project in 2009, awarding $20 million to community ideas with the most online votes, as an
- Author
- Syrena
- Language
- EN