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Brand Loyalty and Self-Esteem Impact by Mark Malbas is a document available to read on EtoBox.

What is Brand Loyalty and Self-Esteem Impact about?

The document provides a critique of a journal article that examines the impact of brand loyalty and the moderating roles of self-esteem and social influences. The critique summarizes the journal article, noting that it explores how consumer love and attachment to a brand can lead to loyalty and increased sales. The study found that self-esteem and susceptibility to social norms both positively influence the relationship between brand love and loyalty. It was conducted through a survey of students and staff

Author

Mark Malbas

Language

EN