About this document
Marketing Research Insights and Techniques by Van Nguyen Tuong is a document available to read on EtoBox.
Chapter 4 discusses marketing research, focusing on the Marketing Information System (MIS) and the systematic search for information relevant to marketing problems. It covers various aspects of research including consumer behavior, product pricing, and competition, as well as methodologies like qualitative and quantitative research. The chapter emphasizes the importance of effective research in decision-making and highlights common pitfalls in the research process.
- Author
- Van Nguyen Tuong
- Language
- EN