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Investigating tourism experiences and attention allocation of outbound tourists through the lens of the two-factor theory: A grounded theory analysis of Chinese tourists' travelogues in Malaysia by Xu Li; Weijuan Cui; Wei Ming Chee is a Medicine article available to read on EtoBox.

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A top-notch travel experience is vital for boosting a destination's competitiveness. Outbound travel notes of online travel agency capture tourists' experiences and emotions during their journeys, providing valuable insights for understanding tourist consumption behavior and improving tourism service policies. This study analyzes 1,012 travel blogs of Chinese tourists visiting Malaysia using grounded theory methodology. A dual-factor theoretical model is developed through open coding, spindle coding, and selective coding, illustrating the attention allocation problem of outbound tourists in their travel experiences. The study's hygiene factors comprise basic features, management aspects, and transportation components, while motivational factors include cultural elements, resource considerations, emotional factors, media influences, and commercial aspects. Research findings indicate that outbound tourists prioritize motivational factors, such as interpersonal service attributes and inherent emotional components. These factors play a crucial role in stimulating travel motivation and crafting memorable experiences. Moreover, hygiene factors, like infrastructure and security conditions

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Author

Xu Li; Weijuan Cui; Wei Ming Chee

Publisher

Elsevier BV

Published

2023

Language

EN

Field

Medicine (Physical Sciences)