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Understanding Marketing Concepts and Management by Mousami Joshi is a document available to read on EtoBox.
What is Understanding Marketing Concepts and Management about?
The document defines marketing as a social and managerial process through which individuals and groups satisfy their needs and wants by creating, offering, and exchanging products of value. It discusses how human needs are basic requirements like food and shelter, while wants are desires for specific products shaped by social forces. Demands represent wants backed by an ability and willingness to purchase. The document also defines key marketing terms like markets, marketers, products, and value. It describ
- Author
- Mousami Joshi
- Language
- EN