Can I read Creating Brand Commitment and Brand Equity in International Food Companies Through Sustainability in European Countries on EtoBox?

Creating Brand Commitment and Brand Equity in International Food Companies Through Sustainability in European Countries by lucyduong2899 is a document available to read on EtoBox.

What is Creating Brand Commitment and Brand Equity in International Food Companies Through Sustainability in European Countries about?

This study examines the relationship between corporate social responsibility (CSR), customer brand equity (CBE), and brand commitment (BCO) in international food companies, focusing on Spain and France. The findings reveal that CSR and CBE significantly influence BCO, with the country of residence moderating these relationships, indicating the necessity for culturally tailored CSR strategies. The research highlights the importance of authentic CSR communication to enhance brand loyalty and consumer trust in

Author

lucyduong2899

Language

EN