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Zara Customer Demographics Analysis by Shriya Chandhoke is a document available to read on EtoBox.
What is Zara Customer Demographics Analysis about?
The document provides an analysis of the sales strategy implemented at a Zara retail store. It analyzes various aspects of the store including products, pricing, promotions, store atmosphere, staff, and location. For products, it describes how items are displayed and categorized in different areas of the store. It finds that pricing is reasonable to target customers. Promotional strategies rely on word-of-mouth and celebrity endorsements. The store aims to provide a minimal, boutique-like experience through
- Author
- Shriya Chandhoke
- Language
- EN