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The document outlines the course DBA/HHE/HEPM 4101: Business Research Methods for PhD students at Jomo Kenyatta University, focusing on advanced research methodologies essential for thesis completion. It details course outcomes, contents, learning methods, and evaluation criteria, emphasizing scientific thinking, literature review, data collection, and analysis techniques. Key reference texts include works by Kothari, Neuman, and Zikmund.

Author

indangasibahati

Language

EN