About this document
Digital Marketing Impact on Coca-Cola Ethiopia by fetene is a document available to read on EtoBox.
The thesis examines the effect of digital marketing on consumer buying behavior specifically for Coca-Cola Ethiopia, utilizing a sample of 355 consumers in Addis Ababa. It identifies online display ads, social media, and websites as significant factors influencing consumer purchases, with online display ads having the strongest positive effect. The study emphasizes the importance of digital marketing strategies in enhancing sales and customer engagement in the digital era.
- Author
- fetene
- Language
- EN