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The document presents an exam topic on operational marketing consisting of 5 exercises. Exercise 1 asks to illustrate the 3 levels of the product, exercise 2 to define the positioning and image of the product. Exercise 3 explains the difference between multichannel, cross-channel, and omnichannel. Exercise 4 determines the type of communication for campaigns. Exercise 5 is a case study on L

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ScribdTranslations

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EN