About this document
Lux: Unilever by Rohit Kumar is a document available to read on EtoBox.
Unilever Bangladesh analyzes the market for its popular beauty soap brand, Lux. It segments the market geographically and by socioeconomic class, targeting urban and sub-urban upper middle and middle class consumers. Lux faces competition from other brands but maintains its market leadership through its product attributes, affordable pricing, extensive distribution network of over 10 million bars annually, and large promotional activities. However, other brands are increasingly threatening Lux
- Author
- Rohit Kumar
- Language
- EN