About this document
Management and Marketing in Tourism by Anonymous e1qyBcJcOJ is a document available to read on EtoBox.
The document discusses management, marketing, service marketing, tourism, and tourism management. It defines management as attaining organizational goals through planning, organizing, staffing, directing, and controlling resources. Marketing is defined as creating and delivering value for customers. Service marketing focuses on relationships and value exchange specific to services. Tourism management involves managing tourism destinations, travel planning, accommodations, and marketing to attract tourists.
- Author
- Anonymous e1qyBcJcOJ
- Language
- EN