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Incremental persuasion through microblogging: a survey of Twitter users in Latvia by "Agnis Stibe, Harri Oinas-Kukkonen, Ilze Bērziņa, Seppo Pahnila" is a scholarly article available to read on EtoBox.

What is Incremental persuasion through microblogging: a survey of Twitter users in Latvia about?

## Emerging socio-technical environments facilitate the advancement of existing social activities and creation of innovative forms of online social influence. Social networks and microblogging services are few of the most frequently used forms of online interaction. These channels provide means for intensive communication embodying persuasion in one way or the other. This paper presents features of Twitter to uncover inbuilt persuasion patterns that influence users' behaviors and attitudes. An online survey of Twitter users in Latvia was carried out receiving 403 valid responses for quantitative data analysis. Recent frameworks for designing persuasive systems and measuring the success of Behavior Change Support Systems (BCSSs) were applied in the evaluation process. The main findings from this study relate to incremental behavior and attitude change among Twitter users. Other results magnify the understanding of social influence patterns amongst Twitter users. These findings could be used for further research focused on the persuasive potential of Twitter.

Author

"Agnis Stibe, Harri Oinas-Kukkonen, Ilze Bērziņa, Seppo Pahnila"

Publisher

ACM

Published

2011

Language

EN