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What is Dentsu Digital 2026 about?

The Indian advertising industry is projected to grow to ₹1,21,339 crore by 2025, driven by digital adoption and improved consumer sentiment. Digital advertising is expected to reach ₹71,621 crore, highlighting its dominance as the primary channel for brand investment. Full-funnel advertising strategies are emerging as essential for marketers to navigate fragmented media consumption and enhance consumer engagement.

Author

prajesh.dutta

Language

EN