Can I read The lawyer's guide to marketing on the Internet on EtoBox?

The lawyer's guide to marketing on the Internet by Gregory H. Siskind and Timothy J. Moses is a book available to read on EtoBox.

What is The lawyer's guide to marketing on the Internet about?

In today's competitive environment, it is critical not only to have a presence online, but to have a comprehensive online marketing strategy. In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll discover the tools to transform your firm through proven online marketing strategies. From choosing relevant content for your site to using the latest technology to stand out from the competition, this comprehensive resource is the definitive guide to help you effectively and efficiently market your law practice. <p>Topics include: Developing on Internet marketing plan that supports business development, How to develop on attractive, well-branded site, Budget-friendly ways to market your firm online, Increasing your firm's visibility through the latest technology, including Weblogs, podcasts, Web seminars, and virtual meetings, How your site's image communicates with prospects, clients, colleagues, the media, and opposing counsel, Advertising and search engine optimization, Measuring results, Marketing tips to help smaller firms grow, Web ethics.</p>

Author

Gregory H. Siskind and Timothy J. Moses

Publisher

ABA Section of Law Practice Management; American Bar Association

Published

1996

Language

EN

ISBN

9781570733512

Subjects

Law, Marketing

Updated

2026-03-24