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What is Trusted Motorcycle Brands and Online Trust about?

Kawasaki, Honda, Yamaha, BMW, Suzuki, KTM, Harley Davidson, and Ducati are perceived as the most trusted motorcycle brands in Switzerland. Brands with a more functional brand personality are seen as more trustworthy than brands with an emotional brand personality. The study found that all online trust-building measures, such as customer reviews, testimonials, extended guarantees, product configurators, SSL encryption, and product photos had a positive effect on building consumer trust in motorcycle brands.

Author

Sailor Singh

Language

EN