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What is Understanding Consumer Buying Behavior about?

Consumer buying behavior refers to the decision-making process and actions of ultimate consumers purchasing and using products. There are six stages in the consumer buying process: problem recognition, information search, evaluation of alternatives, purchase decision, purchase, and post-purchase evaluation. The type of consumer buying behavior depends on the level of involvement in the purchase decision and can include routine response, limited decision making, and extensive decision making. A consumer

Author

Akarsh

Language

EN