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About this Engineering article
Hard or Soft Sell? Understanding White Papers as Content Marketing by Campbell, Kim Sydow ;Naidoo, Jefrey S. ;Campbell, Sean M. is a Engineering article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Engineering.
- Author
- Campbell, Kim Sydow ;Naidoo, Jefrey S. ;Campbell, Sean M.
- Publisher
- IEEE; Institute of Electrical and Electronics Engineers; Institute of Electrical and Electronics Engineers (IEEE) (ISSN 0361-1434)
- Published
- 2020
- Field
- Engineering (Social Sciences)
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