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This study investigates the demand for extra virgin olive oil (EVOO) among consumers in the Veneto region of Italy, focusing on various extrinsic attributes such as production location, designation of origin, and organic certification. A discrete choice experiment revealed significant heterogeneity in consumer preferences, particularly regarding Protected Denomination of Origin (PDO) and artisanal production, while highlighting the importance of traditional landscapes in influencing purchasing behavior. The

Author

maha RAIF

Language

EN