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Social Media by tasha180203 is a document available to read on EtoBox.

What is Social Media about?

This research examines the influence of social media on consumer buying behavior, specifically focusing on purchases made based on peer recommendations. A study involving 249 consumers revealed that recommendations from acquaintances, rather than opinion leaders, significantly impact purchasing decisions, particularly for low-cost and high-cost items. The findings suggest a shift towards quicker social media platforms like Twitter and highlight opportunities for businesses to leverage social media for marke

Author

tasha180203

Language

EN