About this document
E Marketing by a. a is a document available to read on EtoBox.
The document discusses the significant impact of new technologies, particularly the Internet, on marketing practices and strategies. Cor Molenaar presents an integrated marketing model that combines classic concepts with modern developments, emphasizing a customer-oriented approach. The textbook serves as a comprehensive resource for marketing and business administration students, featuring practical examples and insights into the evolving role of information technology in marketing.
- Author
- a. a
- Language
- EN