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TV Portrayals of Drinking and Smoking by Havner Scherrer Cruz is a document available to read on EtoBox.

What is TV Portrayals of Drinking and Smoking about?

This study analyzes portrayals of drinking and smoking on American television programs between 1950 and 1982. The researchers divided this period into four time periods based on key anti-smoking campaigns and policies. They sampled sitcoms and dramas from these periods to observe how frequently characters drank or smoked on screen. The study developed several measures of alcohol and smoking portrayals, including counting instances of characters drinking, preparing drinks, and appearing intoxicated. The goal

Author

Havner Scherrer Cruz

Language

EN