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What is Bookstore Retail Strategy in India about?

This document discusses plans to launch a new bookstore retail chain called "Inspirations" in major Indian cities. It will focus on bestsellers but also niche categories. Initial plans are to open 7 stores in metro areas to target higher income customers. The stores will have a customer care center rather than many staff on the floor. Metrics like sales per square foot, staff efficiency, and returns are analyzed to evaluate store performance. Major challenges will be appealing to a niche market and securing

Author

Anup Merkap

Language

EN