About this document
Factors Affecting Purchase Intent in Virtual Worlds by isabellaflorensia is a document available to read on EtoBox.
This literature review examines factors influencing purchase intent in virtual worlds, identifying key elements such as perceived enjoyment, social influence, customization, and ease of use. The study analyzes twelve relevant articles to provide a comprehensive overview of these factors, which can help marketers develop effective strategies in virtual environments. The findings highlight the importance of user experience and social dynamics in enhancing purchase intent within these immersive online spaces.
- Author
- isabellaflorensia
- Language
- EN