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Value-Based CRM Strategies for Marketing by A R is a document available to read on EtoBox.

Chapter 6 discusses Value-Based Marketing with a focus on Customer Relationship Management (CRM) strategies such as permission marketing, mass customization, and gamification to enhance customer engagement and reduce costs. It also covers email marketing tactics, word-of-mouth marketing techniques, and the importance of managing online partnerships like affiliate marketing, online sponsorship, and co-branding. These strategies aim to improve customer understanding, loyalty, and overall marketing effectivene

Author

A R

Language

EN