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Factors Influencing Shopee Paylater Use by Deva Risna Rosellino is a document available to read on EtoBox.

What is Factors Influencing Shopee Paylater Use about?

This research analyzes the impact of income, convenience, and consumer behavior on the adoption of Shopee Paylater among Generation Z consumers. The findings indicate that all three factors significantly influence the decision to use the service, suggesting that businesses should tailor their offerings to meet the needs of younger consumers. Additionally, the study highlights the role of financial literacy and impulsive buying behavior in shaping the usage of digital credit services.

Author

Deva Risna Rosellino

Language

EN