Can I read Time vs Money in Consumer Behavior on EtoBox?
Time vs Money in Consumer Behavior by saadashfaq is a document available to read on EtoBox.
What is Time vs Money in Consumer Behavior about?
An experiment was conducted where lemonade was sold with signs that mentioned either time or money. The time sign had a higher percentage of buyers, higher average price paid, and higher customer satisfaction. A separate experiment primed students to think about either time or money spent on iPods. Those primed with time had a more positive attitude toward iPods and stronger personal connection to them compared to those primed with money.
- Author
- saadashfaq
- Language
- EN