About this document
Product-2 - Classification by dmgayathri777 is a document available to read on EtoBox.
The document classifies products based on durability, tangibility, and consumer behavior, distinguishing between durable and non-durable goods, as well as convenience, shopping, specialty, and unsought products. It also outlines the classification of industrial goods, including materials and parts, capital items, and supplies and business services. Key features and marketing strategies for each category are discussed, emphasizing the differences in purchasing behavior and characteristics.
- Author
- dmgayathri777
- Language
- EN