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What is Fundamentals of Marketing Concepts about?

The document provides an overview of fundamental concepts and terms in marketing, defining it as a social and managerial process essential for business success. It highlights the importance of marketing in creating awareness and driving sales, as well as basic concepts such as customer needs, finance, human resources, and competition. Additionally, it outlines the scope of marketing, including consumer behavior, product development, branding, and pricing policies.

Author

bunayreajane

Language

EN