Can I read International Marketing Fifteenth Edition on EtoBox?

International Marketing Fifteenth Edition by PHILIP R.CATEORA MARY C.GILLY JOHN L.GRAHAM, Philip R. Cateora, Mary C. Gilly, John L. Graham, Cateora, Philip, Gilly, Mary, Graham, John is a book available to read on EtoBox.

What is International Marketing Fifteenth Edition about?

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. The economic, political, and social changes that have occurred over the last decade have dramatically altered the landscape of global business. The changes affect the practice of business worldwide, and they mean that companies will have to constantly examine the way they do business and remain flexible enough to react rapidly to changing global trends to be competitive Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this title helps students

Author

PHILIP R.CATEORA MARY C.GILLY JOHN L.GRAHAM, Philip R. Cateora, Mary C. Gilly, John L. Graham, Cateora, Philip, Gilly, Mary, Graham, John

Publisher

MCGRAW-HILL IRWIN

Published

2011

Language

EN

ISBN

9780073529943

Subjects

Management, Business, Marketing