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Types of Advertising Explained by Abhishek Srivastava is a document available to read on EtoBox.
Print, outdoor, broadcast, and covert advertising were discussed as types of advertising. Print advertising includes newspapers and magazines which have loyal readerships but can be expensive. Outdoor advertising uses billboards and kiosks. Broadcast advertising refers to radio, television, and internet which can reach large audiences but also be costly. Covert advertising incorporates products into movies, TV shows, and sports to reach a captive audience cheaper than overt ads. Surrogate advertising promot
- Author
- Abhishek Srivastava
- Language
- EN