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What is Defining and Measuring Social Presence about?

This paper discusses the definition and measurement of social presence, highlighting its importance in the context of increasing social interactions through technology. It outlines three levels of social presence: co-presence, subjective accessibility, and intersubjective symmetry, aiming to provide a framework for researchers and designers. The authors emphasize the need for a comprehensive theory and measurement tools to evaluate social presence in mediated interactions as technology continues to evolve.

Author

benux2002

Language

EN