About this document

Pepsi Marketing Strategies Overview by Atiqul Hoque is a document available to read on EtoBox.

Pepsi was first created in the 1890s and was later registered as Pepsi-Cola in 1903. Today, PepsiCo is the second largest beverage manufacturer globally behind Coca-Cola. Pepsi understands market segmentation and targets younger consumers to build brand loyalty. It has a wide product mix including carbonated drinks, waters, juices and sports drinks under brands like Pepsi, Mountain Dew, Gatorade and Aquafina. Pepsi

Author

Atiqul Hoque

Language

EN