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Can I read Corporate Reputation and Competitiveness on EtoBox?
Corporate Reputation and Competitiveness by Rosa Chun; Rui Da Silva; Gary Davies; Stuart Roper is a nonfiction available to read on EtoBox.
What is Corporate Reputation and Competitiveness about?
This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the Reputation Chain. The authors' approach has been tried and tested in a number of organizations. The authors demonstrate how improving reputation, merely by learning more about what a company is already doing, has been proven to increase sales growth at five percent. US companies examined include Coke, IBM, Intel, McDonalds, Fortune and Enron.
Who reads Corporate Reputation and Competitiveness?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Rosa Chun; Rui Da Silva; Gary Davies; Stuart Roper
- Publisher
- Routledge, Taylor & Francis Group
- Published
- 2002
- Language
- EN
- ISBN
- 9781134341641
- Category
- nonfiction
- Subjects
- Business, Management, Mathematics
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