About this document

(Z Marketer 6 - Kick-Off Round) Case Brief by Dương Bách is a document available to read on EtoBox.

The document outlines the kick-off round for Season 6 of Z Marketer, focusing on the brand CANIFA and its sub-brand Canifa S, which emphasizes Vietnamese identity and cultural heritage. It details the target audience of Gen Z, the mission for collaboration with an art partner, and the submission requirements for the proposal. The document also includes a calendar for March 2026 and various sections related to brand overview, situation, challenge, and guidelines for participants.

Author

Dương Bách

Language

EN