About this document
Social Media Ads Impact on 2021 German Elections by Danielly Gontijo is a document available to read on EtoBox.
This research report analyzes the impact of social media advertising on election outcomes during the 2021 German federal election, utilizing a dataset of 21,641 political ads from Facebook and Instagram. The findings indicate a significant positive relationship between online political advertising and election results, suggesting that approximately 200,000 additional ad impressions can increase a candidate
- Author
- Danielly Gontijo
- Language
- EN