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What is FMCG Sector Overview and Challenges about?
The FMCG sector in India grew significantly between 1980-1990 as consumer demand for product variety increased. Prior to 1991, foreign products were not widely available but economic reforms that year liberalized the market and encouraged foreign investment and MNC participation. Rising incomes, especially in rural India, expanded the sector further. FMCG companies focus on effective distribution networks to transfer goods from manufacturers to consumers. Common challenges include transportation and storage
- Author
- Dhruvi Patel
- Language
- EN