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Nishan Marketing Strategy Analysis by Ripudaman Singh is a document available to read on EtoBox.

- Green Foods Ltd. was one of six major processed food manufacturers in India marketing bread spreads. Their brand Nishan had 7-9% market share but was declining. - To improve sales, Green Foods considered larger advertising, adjusting marketing mix, or new advertising approaches. Testing found comparing Nishan

Author

Ripudaman Singh

Language

EN