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What is Overview of Contemporary Marketing Concepts about?

Marketing refers to activities that promote the buying and selling of products and services. It involves understanding customers and the market through analysis of consumer behavior and commercial management. The four variables of the marketing mix - product, price, place, and promotion - are important considerations for satisfying customer needs. Customer satisfaction is related to meeting or exceeding customer expectations. There are different orientations to marketing management such as production, produ

Author

P'NG RUI XUAN

Language

EN