About this document
Retail Management Overview and Trends by Ramkarthik Varma is a document available to read on EtoBox.
This document provides the course syllabus for BA9252 RETAIL MANAGEMENT. It is divided into 5 units that will be covered over 45 class periods. Unit I provides an introduction to retailing topics like trends, influences and policies. Unit II covers organized and unorganized retail formats. Unit III discusses retailing decisions around location, image, supply chain etc. Unit IV focuses on managing the retail shop through merchandising, inventory, accounting. Unit V examines shopper behavior, profiles, decisi
- Author
- Ramkarthik Varma
- Language
- EN