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Mobile Banking Adoption Intentions in Millennials by salahuddinbhutto is a document available to read on EtoBox.

What is Mobile Banking Adoption Intentions in Millennials about?

This study investigates the intention to adopt mobile banking services among Generation Y consumers in Malaysia using the UTAUT model. Findings indicate that performance expectancy is the strongest predictor of adoption intention, followed by effort expectancy, perceived risk, and social influence, with the model explaining 68.3% of the variance in intention. The research highlights the importance of understanding behavioral intention and suggests that bank operators can leverage these insights to enhance m

Author

salahuddinbhutto

Language

EN