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What is Understanding Macromarketing Concepts about?

Macromarketing focuses on large-scale issues beyond individual buyer-seller exchanges. It examines how marketing systems and processes affect and are affected by society. The document provides a brief history of macromarketing ideas from ancient times to the modern literature. It discusses definitions of macromarketing from various scholars that center around marketing systems and their societal impacts. The domain of macromarketing is illuminated through perspectives on its historical development and six k

Author

suresh puri goswami

Language

EN