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Understanding Direct Marketing Basics by Prateek Mathur is a document available to read on EtoBox.
What is Understanding Direct Marketing Basics about?
Direct marketing involves sending targeted messages directly to consumers through channels like mail and phone calls in order to get a measurable response that will lead to immediate or future profit; it allows companies to track responses and build customer profiles and long-term relationships more cost-effectively than mass marketing; some examples of direct marketing include telemarketing, direct mail, catalogs, and digital advertising.
- Author
- Prateek Mathur
- Language
- EN