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What is Effective Strategies for Service Marketing about?
Marketing of services is essential due to the unique characteristics of services, focusing on intangibility, customer experience, and service quality. The 7 Ps framework (Product, Price, Place, Promotion, People, Process, Physical Evidence) is used to develop effective service marketing strategies. Challenges such as intangibility, inseparability, variability, and perishability require businesses to adopt customer-centric approaches, relationship marketing, and technology integration to succeed.
- Author
- gautampankaj618
- Language
- EN