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What is New Product Strategy and Planning Guide about?

Chapter 3 discusses the importance of the Product Innovation Charter (PIC) and New Product Portfolio in strategic planning for new products. The PIC serves as a strategic plan that guides product teams in their direction, goals, and operational rules, while the portfolio ensures alignment with financial and strategic criteria. The chapter also highlights opportunity identification through greenfield markets and emerging societal trends, emphasizing the need for a structured approach to innovation.

Author

yuxiwang0702

Language

EN