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"This book consolidates under one cover various research insights and case studies from different parts of the world (including Greece) contributed by well-known academics, all experts in their field. The book is a must read by students and industry professionals alike wishing to obtain a holistic understanding and up-to-date practical knowledge about wine and its role in developing tourism experiences and destinations."--Maria Triantafyllou, Director, New Wines of Greece "This book provides a welcome addition to the literature on wine tourism. With an extensive array of themes and cases studies the international perspective provides useful insights into tourism destinations seen through the lens of wine."--C. Michael Hall, Professor, University of Canterbury, New Zealand "Make time to read this book. if you are a student, researcher, or practitioner in the field of wine destination marketing, there are valuable lessons to be learned from experts and case studies about the best practices in the growing and economically vital field of wine tourism."--Armand Gilinsky, Jr, FJ Korbel Bros Professor of Wine Business, Sonoma State University, USA The book provides a holistic approach to

Author

Sigala, Marianna; Robinson, Richard N.S.

Publisher

Springer International Publishing

Published

2019

Language

EN

ISBN

9783030004378