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A Model and Methodology for the Development of Consumer Information Programs by Noel Capon; Richard J. Lutz is a Business, Management and Accounting article available to read on EtoBox.

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In recent years, government's concern for consumer protection in the information area has shifted from reaction to isolated and recognizable abuses, to protection designed to modify the consumer information environment (Wilkie and Gardner 1974). A recent government report concluded that a society of educated, wise consumers is essential to the democratic way of life,' and consumer information provision for improved purchase decision-making has been highlighted as a major policy issue for the 1980s (Kasulis, et al. 1974). While such diverse groups as consumer activist and government policy makers agree that improved consumer information environments are desirable, little agreement exists on either the goals for improved environments or the ways of achieving them. Howard and Hulbert (1972, 1973) suggested that the criteria of timeliness, truthfulness, intelligibility, Richard J. Lutz and Noel Capon are Associate Professors of Marketing at the Graduate School of Management, University of California, Los Angeles. Capon is currently Visiting Lecturer at the Graduate School of Business Administration, Harvard University, Cambridge, MA. The authors gratefully acknowledge the helpful comme

Who reads A Model and Methodology for the Development of Consumer Information Programs?

Author

Noel Capon; Richard J. Lutz

Published

1979

Language

EN

Field

Business, Management and Accounting (Social Sciences)