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What is Research Methodology: Positivism Explained about?

Positivism will be used as the research philosophy for this study. Positivism uses quantitative methods and numerical data analysis of evidence-based observations to determine research outcomes. This study aims to investigate the impact of customer satisfaction on customer locality, requiring evidence-based, quantitative data and numerical analysis. Positivism is therefore best suited as it uses these scientific methods to objectively observe relationships between variables.

Author

aminur rahman

Language

EN