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What is Four Theories of Communication about?
Mass communication theories are divided into four categories: post positivism, hermeneutic, critical, and normative. Post positivism uses the scientific method to explain, predict, and control phenomena while acknowledging human behavior is complex. Hermeneutic theory seeks to understand meaning and interpretation through texts. Critical theory aims to challenge the status quo and transform society. Normative theory examines how media systems should ideally operate based on social values.
- Author
- Iqra Gohar
- Language
- EN